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PUBLIC RELATIONS

The evolution of PR over the last 13-14 years has been amazing. I recall the days when all that really mattered was the traditional print press clipping in the newspaper, and although it still carries a fair amount of weight, there are so many other ways in which one could achieve the same if not better results, and directly reaching your primary market too.

Today, everything happens online from the briefing meeting which could have been initiated via a IG dm conversation, pitching your concept via Zoom, winning the account and celebrating with a post on Facebook and LinkedIn, to rolling out your PR plan remotely, from anywhere in the world!

PR Services:

  • PR Strategy Development
  • Strategic Partnerships/ Collabs
  • Influencer campaigns
  • Press release & media content
  • Media, influencer & stakeholder launch event concept
  • Media liaison & story pitching
  • Conceptualising & package a PR / media story/ angle
  • Media, influencer & stakeholder product experience, drops/ branded gifting
  • Integrated PR & Social Media campaigns 

COMMUNICATIONS

We once had a client who thought that sorting out his Telkom issues was part of our communication services. I can see how the description ‘communications’ could lead to him thinking so. 

Communications is such a broad term, so here is what it means to me: ‘To develop and help shape a company’s image, key messages, mission, values and various other forms of content, as well as to find the best methods and platforms to communicate them to the right audience.’
 
Communication Services:
  • Developing a Communication Plan
  • Content Development
  • Content Marketing Plan
  • Change Management
  • Stakeholder Relations
  • Internal & External Comms
  • Develop Communication Budget
  • Comms Reporting Methods
  • Existing Comms Methods: Review & Reshape

MARKETING

Isn’t it all Marketing anyway? The answer is yes, in some way or form it is, the difference is in the objective you want to achieve.

“Marketing is the process of making your brand’s products or services known and sold to a targeted market, using various tools, platforms & methods.”

Marketing services:
  • Marketing Strategy\Plan
  • Mobile & Email Campaigns
  • WordPress Website Set-up
  • SEO & Paid Media Advertising (PPC & Display)
  • Social Media Marketing
  • Social Media campaign development & direction
  • Design: Brand CI & Social Media
  • Product/ Service Pricing & Positioning 

BUSINESS DEVELOPMENT

Business Development… at the core of Season Seven Consulting

Do you have a business idea? But the steps to follow when launching your start-up, especially in the digital age, can be daunting. After 13 years of starting, developing, and growing businesses, helping you start yours is what gets me excited!

Taking the time to understand your business idea, helping you develop the concept, and taking it to your desired target market has become one of my greatest passions in life. 

Season Seven Consulting aims to support entrepreneurs, business owners, and leaders by becoming their seasonal business partner and helping them develop and grow their business idea through strategic business development processes, creative communications, collaborations, PR, and digital marketing activations. 
 
Business Development services:
  • Business Start-up e-Guide & Check List Program (Develop & Launch)
  • Business Refresh e-Guide & Check List Program (Assess and re-launch)
  • Start-up PR, Marketing & Communication fundamentals

SERVICES

PUBLIC RELATIONS

The evolution of PR over the last 13-14 years has been amazing. I recall the days when all that really mattered was the traditional print press clipping in the newspaper, and although it still carries a fair amount of weight, there are so many other ways in which one could achieve the same if not better results, and directly reaching your primary market too.

Today, everything happens online from the briefing meeting which could have been initiated via a IG dm conversation, pitching your concept via Zoom, winning the account and celebrating with a post on Facebook and LinkedIn, to rolling out your PR plan remotely, from anywhere in the world!

PR Services:

  • PR Strategy Development
  • Strategic Partnerships/ Collabs
  • Influencer campaigns
  • Press release & media content
  • Media, influencer & stakeholder launch event concept
  • Media liaison & story pitching
  • Conceptualising & package a PR / media story/ angle
  • Media, influencer & stakeholder product experience, drops/ branded gifting
  • Integrated PR & Social Media campaigns 

COMMUNICATIONS

We once had a client who thought that sorting out his Telkom issues was part of our communication services. I can see how the description ‘communications’ could lead to him thinking so. 

Communications is such a broad term, so here is what it means to me: ‘To develop and help shape a company’s image, key messages, mission, values and various other forms of content, as well as to find the best methods and platforms to communicate them to the right audience.’
 
Communication Services:
  • Developing a Communication Plan
  • Content Development
  • Content Marketing Plan
  • Change Management
  • Stakeholder Relations
  • Internal & External Comms
  • Develop Communication Budget
  • Comms Reporting Methods
  • Existing Comms Methods: Review & Reshape

BUSINESS DEVELOPMENT

Business Development… at the core of Season Seven Consulting

Do you have a business idea? But the steps to follow when launching your start-up, especially in the digital age, can be daunting. After 13 years of starting, developing, and growing businesses, helping you start yours is what gets me excited!

Taking the time to understand your business idea, helping you develop the concept, and taking it to your desired target market has become one of my greatest passions in life. 

Season Seven Consulting aims to support entrepreneurs, business owners, and leaders by becoming their seasonal business partner and helping them develop and grow their business idea through strategic business development processes, creative communications, collaborations, PR, and digital marketing activations. 
 
Business Development services:
  • Business Start-up e-Guide & Check List Program (Develop & Launch)
  • Business Refresh e-Guide & Check List Program (Assess and re-launch)
  • Start-up PR, Marketing & Communication fundamentals

MARKETING

Isn’t it all Marketing anyway? The answer is yes, in some way or form it is, the difference is in the objective you want to achieve.

“Marketing is the process of making your brand’s products or services known and sold to a targeted market, using various tools, platforms & methods.”

Marketing services:
  • Marketing Strategy\Plan
  • Mobile & Email Campaigns
  • WordPress Website Set-up
  • SEO & Paid Media Advertising (PPC & Display)
  • Social Media Marketing
  • Social Media campaign development & direction
  • Design: Brand CI & Social Media
  • Product/ Service Pricing & Positioning 

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