The evolution of PR over the last 13-14 years has been amazing. I recall the days when all that really mattered was the traditional print press clipping in the newspaper, and although it still carries a fair amount of weight, there are so many other ways in which one could achieve the same if not better results, and directly reaching your primary market too.
Today, everything happens online from the briefing meeting which could have been initiated via a IG dm conversation, pitching your concept via Zoom, winning the account and celebrating with a post on Facebook and LinkedIn, to rolling out your PR plan remotely, from anywhere in the world!
PR Services:
Isn’t it all Marketing anyway? The answer is yes, in some way or form it is, the difference is in the objective you want to achieve.
“Marketing is the process of making your brand’s products or services known and sold to a targeted market, using various tools, platforms & methods.”
The evolution of PR over the last 13-14 years has been amazing. I recall the days when all that really mattered was the traditional print press clipping in the newspaper, and although it still carries a fair amount of weight, there are so many other ways in which one could achieve the same if not better results, and directly reaching your primary market too.
Today, everything happens online from the briefing meeting which could have been initiated via a IG dm conversation, pitching your concept via Zoom, winning the account and celebrating with a post on Facebook and LinkedIn, to rolling out your PR plan remotely, from anywhere in the world!
PR Services:
Isn’t it all Marketing anyway? The answer is yes, in some way or form it is, the difference is in the objective you want to achieve.
“Marketing is the process of making your brand’s products or services known and sold to a targeted market, using various tools, platforms & methods.”